Search Engine FOR PROMOTION OF ONLINE

Campaign website manjadi so important, because the same difficult draw visitors (and even more so) than to make the website itself. If you've just successfully built a website, it is only the first step of the process of web development. Because the primary indicator of success or not a website by the number of potential number of visitors who come. In this case, even if you have a website with the luxurious design and a powerful scripting technology, it is said can not have success if a small number of visitor.
Many employers, who feel disappointed because it had spent a lot of cost to make the company's website, but does not bring results as expected. Sales of products and services, companies can not increase as expected. All this happened because they pay less the promotion website, which actually is part of these web development process. In this case, how many you can do to promote the website. However, this tutorial will focus on the specific discussion of the search engine and directory with various benefits.
Vs Search Engine Directory
Before step further is a good idea if you know what it is to search engines, how they work, and what's the difference between a search engine and directory. Identify the first enemy that you will face in the battlefield, if you want to survivors of course:)
Search engine is a database system that is designed to index the Internet addresses (URL, FTP, Usenet, etc.). To carry out its tasks, the search engine has a special program that is usually called a spider, bot, or crawler. At the time you register a web address (URL), a spider's search engine will receive and analyze the URL. With the process and procedures are completely automated, this spider web will decide whether you are eligible to register or not received. If feasible, a spider will add the URL to their database system. Rank-even with the right set algorithm and how each one. If not, you should be forced to be patient and repeat the registration period. So all the search engines, certainly have a program called Spider. And this is the program that actually determine whether your web site can be accepted or not. Sample some of the popular search engines: Altavista, Google, Lycos, Northern Light, Hotbot, and still more fat.
With a different directory to index a web page manually. Manual are using them to analyze the ordinary people of each web page entry. Not using a spider or crawler as well as the search engine. Directory compared to the benefits of search engines is to provide search results more relevant to the quality of the relatively better. But because all the process is done manually using a human editor, the number of databases owned usually much smaller than the search engine. That is why now many companies are managing the directory system to apply a double, that is using the directory, search engine. Obvious example is the Yahoo menggandeng Google search engine as its default. Sample some famous than the Yahoo directory is the Open Directory Project, Looksmart, and NBCi.
Ok, now you already know at a glance, the difference between search engines and directories. The next tutorial will explain how to optimize your web page (in terms of HTML), to be registered before the search engine. Akan very good if you have previously studied the language or HTML, because that will be discussed in this tutorial many related to technical writing HTML. For a whole had not learn HTML, I recommend reading tutorialnya first. No need for detail, just the basic principle-only. Tutorial HTML lumayan complete you can find in HTMLCodeTutorial.com or in Davesite.com.
Search Engine Ranking
Has a web page that is considered good eye, not necessarily give good results on the search engine. The first part of this tutorial explains how to optimize your web page with a tag-specific HTML tags, and things are affecting the ranking of the Search Engine.
Each search engine has its own way and each algorithm to determine the ranking of a website. But some points under this decline is a common measure used by most search engines, and make sure that your web site use.
1.Keyword the domain name, if you have a website that contains a collection of songs mp3 for example, will be very good if you use a domain www.mp3.com. This is how the ancient, but still remain in use by search engine.
2.Keyword on the file name, for example, you have a web page that contains information on hotels in balinese, should be saved with the name balinese-hotels.html, this will also affect the ranking.
3.Keyword on the page title, tags
4.Keyword on the headline, you already know about the HTML tag
,
, Dst. Tags headline very well be heading for a paragraph, for example:
Hotels in Bali
. Headline is calculated by Search Engine.
5.Gunakan relevant keywords in the meta tags, do not use the keyword that is not related to the content of your web page. This can be detected by search engines and will be considered spamming.
6.Keyword content on the page, the keyword must be on the expected content of the web page. Use the phrase or words that relate to the main keyword.
Meta tags are HTML tags which are used to describe the entire contents of your web. Meta tags will we specifically in the next section.
Popularity 7.Link, is the number of other web pages that link to your web site. Some of the major search engines are considering this. The greater the link popularity of a web site, the higher will be rangkingnya.
That is some general points that will be discussed further. If your web site has been optimized in accordance with 8 points, and will be guaranteed a good ranking on search engines.